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By 1936, the name of the Village had been changed to Lincolnwood, a move that substantially changed its image for the better.
The practice of offering large parcels of relatively inexpensive land continued over the years, but at the same time Lincolnwood was able to keep taxes attractively low by fostering the growth of light industry and by attracting such giants-to-be as Bell & Howell. The opening in 1951 of the Edens Expressway, though, probably had the most profound impact on the growth in the Village's history. It offered easy and fast access to and from Chicago, causing the Lincolnwood population to grow from 3,072 in 1950 to more than 12,000 in 1970, a figure which has since remained fairly constant.
Mayor Proesel ended his 46 years in office in 1977, a record mostly unmatched by any other mayor in American history. Succeeding him was John Porcelli, who introduced the Village's paramedic service during his two terms. Porcelli was followed by Frank Chulay. In his two terms he oversaw development of the Lincolnwood Town Center, with its 70 stores, Lincolnwood Place, Barclay Place, and construction of a new Village Hall.
Lincolnwood's first woman mayor, Madeline Grant, succeeded Chulay, and in 1995 created a nine-member Economic Development Commission. She was involved in overseeing such major public works programs as the construction of a 1.5 million-gallon water tower, the renovation of the Village's 13 parks, and needed infrastructure repairs.
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